Music, Markets and Consumption (Pocket)
avDaragh O'Reilly
ISBN: 9781908999528 - UTGIVEN: 2013-06This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by popular music commentators but Music, Markets and Consumption aims to give a fully international an[...]
Marketing the Arts (Inbunden)
avDaragh (EDT) O'Reilly, Finola (EDT) Kerrigan, Daragh (EDT) O'Reilly
ISBN: 9780415496858 - UTGIVEN: 2010-06In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts mark[...]
The Routledge Companion to Arts Marketing (Inbunden)
avDaragh (EDT) O'Reilly, Ruth (EDT) Rentschler, Theresa A. (EDT) Kirchner
ISBN: 9780415783507 - UTGIVEN: 2013-12The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in t[...]
